Insights
From the builders
Notes on AI agents, infrastructure and shipping real products — from Pharoah Technology Ltd.
-
Optimising AI Costs with SOLAI
SOLAI reduces AI bills by routing prompts across 200+ models.
Read more → -
GhostWire Is In Early Access. Here Is Exactly What That Means
Read more → -
How We Hit 100/100/100/100 Without a Framework
We rebuilt the Pharoah product pages to a perfect Lighthouse score using static HTML, variable fonts, and a refusal to ship JavaScript we don't need.
Read more → -
The sendBeacon Gotcha That Silently Dropped Our Analytics
navigator.sendBeacon with an application/json Blob returned true, the browser quietly dropped the request, and our analytics chart went flat for two weeks.
Read more → -
We Built Our Analytics in a Day and Shipped Zero Trackers
A first-party analytics solution built in under a day, using a ~2KB beacon, Cloudflare Workers, and our own database.
Read more → -
Six Builds, Honest Stages: Why Our Product Catalogue Tells You What Isn't Finished
Our products page labels every build by stage — live, early access, labs, by engagement. Here's why that's a sales strategy, not a disclaimer.
Read more → -
The Forge Method: How Two People Ship a New AI Product Every Week
For a two-person studio, the most expensive bug isn't in the code — it's in the memory: you rebuild what you forgot you'd built. How a live reuse register, deliberately boring shared rails, and review budget spent by blast radius let a tiny team ship fast without shipping slop.
Read more → -
Safe by Design: What Building AI for Children Actually Requires
Kid-safe AI isn't an adult chatbot with a swear filter and a mascot. It's age assurance that persists across a session, privacy defaults set before signup, and an escalation path that knows a disclosure of harm at home must not be tipped off to the home.
Read more → -
The Compliance Layer Most UK AI Products Quietly Skip
Scattered API keys, no kill-switch, no audit trail. A governance gateway is the boring fix enterprise buyers and regulators actually expect.
Read more → -
Why We Build a UK AI Company from the Costa del Sol
The myth says serious software needs London or SF. Here's what actually happens when you build UK-facing AI from Malaga instead — the real advantages and the...
Read more → -
I Built Pharaoh Vision Because I Was Tired of Guessing Which Light Was Red
Our co-founder is colour-blind. Here's why he built real-time colour correction instead of waiting for design teams to fix red/green dashboards.
Read more →